Procter & Gamble
Procter & Gamble
Integrating a disruptive technology with sustainable outcomes into consumers’ lives.
Due to a confidentiality agreement with Procter & Gamble, I cannot disclose specific details about the project and the proposed solution.
Human-Centered Approach to Design
Our task was to design a dosing and delivery system for a new product. To do so, we took a human-centered approach. We learned as much as we could about users’ experiences and behaviors. We got our information straight from the source, and used the insights we gained to drive our design decisions.
- Ethnographic research
- User testing
- Low fidelity prototyping
- CAD modeling
- 3D printing
- Mechanical design
We conducted 3 rounds of research interviews with 11 consumers to identify user tensions, opportunity areas for the new technology being developed, as well as advantages and disadvantages of possible dispensing solutions.
We synthesized our ethnographic research and developed a qualitative and quantitative description of the ideal product. We then brainstormed possible designs and created low fidelity prototypes to help discuss these directions with users and advisors.
Led one quarter of the user interviews
Created 6 low fidelity prototypes
Sketched 8 design concepts
Designed the mechanism used in the final design
Used CAD to model parts of the final product
We created an innovative product design with potential to resolve user tensions, and developed a pair of works-like and looks-like prototypes to pitch our product to Procter & Gamble. Our solution was well received by the team at Procter & Gamble, and they were very excited to receive our prototypes and research findings.